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Videos

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019
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Citation

Schillewaert, Fafian, Chen and Léautier (2019a, September 08). Client chat show: A take on how insight functions deal with a changing business environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/client-chat-show


Videos

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment


Research papers

The great internal communications experiment

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader...

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment-9407


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations


Research papers

The Coca-Cola ritual

Coca-Cola Spain sought new ways of being relevant in out-of-home adult leisure occasions. Towards this end, a project was developed to search for new Coca-Cola rituals that could be used to reposition the brand in the adult sector; establish a link...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Victor Huertas, Begonia Fafian
Company: The Coca-Cola Company
November 16, 2010
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Citation

Huertas and Fafian (2010a, November 16). The Coca-Cola ritual. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-coca-cola-ritual